About PhonePe Pulse
The Indian digital payments story has truly captured the world's imagination. From the largest cities to the remotest villages, digital payments have become part of everyday life - the way India buys chai, pays rent, runs a business, and moves money.
When PhonePe started, we were constantly looking for definitive data sources on digital payments in India. Some of the questions we were seeking answers to were - How are consumers truly using digital payments? What are the top use cases? Are kiranas across Tier 2 and 3 towns getting a facelift with the penetration of QR codes?
Today, as India's largest digital payments platform with over 700 million registered users, 50+ million registered merchants, more than INR 96.4 Lakh Cr in annualised payment value, and the largest UPI market share, we have a ring-side view of how India sends, spends, manages and grows its money. So we decided to demystify and share the what, why and how of digital payments in India.
PhonePe Pulse is your window to the world of how India transacts - with interesting trends, deep insights and in-depth analysis based on our data, put together by the PhonePe team. All data on PhonePe Pulse is fully “aggregated and anonymised,” with no individual user or merchant ever identifiable, so that the story of India's transactions can be told while every individual's privacy stays protected.
Introducing PhonePe Pulse Pro
Building on this foundation, PhonePe Pulse Pro is our premier enterprise intelligence suite - that transforms India's market leading transaction footprint into a competitive advantage for modern organizations.
With data privacy and strictly anonymized trends at its core, Pulse Pro tracks actual consumer spending, local business patterns, and changing market dynamics across India's largest digital transaction network. In addition to the broad macro trends provided by PhonePe Pulse, Pulse Pro dives deeper to deliver near real-time, street-level insights, giving businesses and government bodies the precise, actionable insights they need to make high-stakes decisions with absolute confidence.
