01
We don't sample India. We see most of it.
Built on high velocity, real market behaviour across 700M+ registered users and 50M+ verified merchants across 99% Indian postal codes.
HyperlocalAccurateActionableInsights
PhonePe’s PulsePro transforms India's largest transaction footprint into your competitive advantage with its market intelligence, down to a 40m x 40m hotspot.
99%Postal Code Coverage
200+Store Types
700Mn+Registered Consumers
*Map for representational purposes only
Three Dimensions, Unified Insights
One platform aggregating anonymized consumer and merchant insights across three dimensions into a single source of truth.
Hyperlocal Precision
From an entire state down to a single 40m x 40m hotspot - every market, read at every level.
Country
India
The full national footprint of UPI commerce.
CountryIndia
StateRajasthan
DistrictJaipur
Sub DistrictSanganer
Postal Code320022
Village / localityKhoosar
S2 Cell (250m x 250m)396dc9074
Hotspot (40m x 40m)396dc9073b
Category Coverage
From channels to verified merchants across formats - navigate 200+ store types
Industries
… and more
Market Signals
From transaction metrics to trends – uncover every signal driving market intelligence.
Market Intelligence, Redefined
Built on unmatched scale, verified intelligence and rich market signals
02
A Kirana is never confused with a supermarket.
Every merchant is verified and classified by format, so your market intelligence reflects how the real world works.
03
Decode how India spends
Rich, 100+ anonymized signals from all parts of India, personify every cohort, its spending power and behaviour.
04
Insights that stand up in the real world.
Partnership beyond intelligence sharing via strategic workshops and joint market working to validate insights and opportunities.
Intelligence Built Responsibly
Privacy-first intelligence, protecting individual identities and competitive confidentiality
Anonymised by Design
Insights are compiled through broad consumer cohorts to map market shifts, ensuring individual identities are never exposed.
Aggregated by Geography
We evaluate regional retail performance by measuring general transaction density, keeping store data completely inaccessible.
Zero PII Access
No User IDs, names, phone numbers, or individual merchant identities exist anywhere within the PulsePro data tables or product suites.
No Competitive Insights
We do not sell growth metrics or performance trends of single companies to their direct marketplace rivals.
Broad Payment Trends Meets Targeted Market Intelligence
Transform macro trends into street-level precision with a deterministic decision engine for category growth.
Category Classifications
Not included
- Deep Granular Category Cuts
Geographic Granularity
- State, District
- State, District, City / Village, Postal Code
- Grid - 250 × 250 m
- Hotspot - 40 × 40 m
Refresh Frequency
- Quarterly
- Monthly3× faster
Metrics
- Aggregated Transactions Value
- Aggregated Transactions Count
- Aggregated Value
- Aggregated Count
- Avg Order Value
- Consumer Cohorts
- Affluence Index
- Merchant Density
- Spend Frequency
- % Growth Rates
- Multitude Spends Indexes
PulsePro Solutions
Enterprise-grade solutions, built on hyperlocal granularity and multi signal intelligence
Category Trends & Growths
Macro market movements & category health
A comprehensive intelligence suite to decode macro market movements, track industry health, and monitor channel and store type performance over time.
Actionable Intelligence
Macro Market Growth & Trends
Analyze how consumers spend across different industries, at a postal code level, unlocking new business opportunities.
Industry Deep Dive
Evaluate specific industries to grasp consumption patterns, and spot behaviour shifts early on.
Store Type Performance Tracker
Monitor industry specific store type behaviors at a hyperlocal level to capture near real-time momentum shifts.
Tell us your category and the markets you care about.
We'll show you what PulsePro can map for your brand. A first cut scoped to your categories and geographies and resolution down to the S2 cell where it matters!
Questions, answered.
What is PhonePe PulsePro?
PhonePe PulsePro is an enterprise market intelligence solution that transforms aggregated and anonymized transaction trends into accurate, hyperlocal, actionable market insights.
Who is the target audience for PulsePro?
PulsePro is designed for businesses, merchants and institutional partners looking to make better business decisions using market intelligence.
How is PulsePro different from PhonePe Pulse?
PhonePe Pulse is our free open-data offering providing aggregated insights into India's digital payments ecosystem. PulsePro builds on this foundation by offering enterprise-grade near real time market intelligence with deeper analytics and hyperlocal insights for organizations.
What insights does PulsePro provide?
- Category & Growth Intelligence
- Retail Network Intelligence
- Location Intelligence
- Hyperlocal Digital Intelligence
Which industries can benefit from PulsePro?
PulsePro supports organizations across FMCG, retail, e-commerce, quick commerce, restaurant chains, consulting services, financial services and the public sector.
