A Toddler Thing: Rethinking Babywear for a Growing India

India’s Real Growth Stories are shaped not in boardrooms, but in homes, workshops, and communities where people build with heart. For ‘A Toddler Thing’, it started with a belief: parenting can be sustainable, beautiful, and deeply personal, without compromise.

We created what we wished existed for our own children. Today, we’re building a kinder, conscious world for the next generation, together with parents and artisans who believe in the same vision.

Ashwanth Suresh Babu, CEO- A Toddler Thing

At A Toddler Thing, every product is born from real-life parenting needs. Before reaching customers, each design goes through 5–7 rounds of iteration, tested by the founders’ own families and a close-knit group of parents. This feedback-first approach ensures every piece is soft, safe, sustainable, and genuinely useful.

But the brand goes beyond just selling baby products. Through social media education, offline meetups, and thoughtful storytelling, they’ve built a growing community of parents who are rethinking how they raise their children, and how they care for the planet.

What makes A Toddler Thing truly stand out is its commitment to the people behind the products. With over 100 artisans, many of whom have been with the brand for over five years, the company has created a workplace that feels more like home.

The artisans aren’t just employees, they’re co-creators. With flexible hours, a kid-friendly environment, and a deep sense of ownership, they stitch every piece with pride and purpose.

When we trust our artisans, they take the brand forward like it’s their own. That’s the culture we’ve built—rooted in respect, not hierarchy.

Ashwanth Suresh Babu, CEO- A Toddler Thing

Every ‘A Toddler Thing’ product is proudly 100% Made in India from fabric to finish. By supporting local communities and sustainable practices, they’re not just reducing environmental impact, but creating economic value across the board.

For ‘A Toddler Thing’, success isn’t about scaling fast, it’s about scaling right. It’s about crafting a better world for children, empowering artisans, and inspiring conscious choices- one product, one parent, and one community at a time.

As MSMEs, we may be the unsung heroes, but we’re driving real change from the ground up. This is what real growth looks like- inclusive, thoughtful, and proudly Indian.

Ashwanth Suresh Babu, CEO- A Toddler Thing

A Toddler Thing is more than a brand. It’s a movement that blends sustainability, parenting, and people-first business, proving that you don’t have to choose between what’s right and what’s successful. You can build both.

This is India’s Real Growth Story.