FITTR: How Seamless Payments Drove 5X Volume Surge, Serving 300K+ Users

FITTR found that scaling their vision required more than just coaching, it demanded digital trust. Discover how PhonePe Payment Gateway’s seamless payments streamlined their transactions, delivering the speed, security, and reliability users expect to achieve a remarkable 5x growth in transaction volumes in just 5 months.

What is fitness? A mere workout plan? A diet chart? A before-and-after transformation journey? Well, it’s so much more, and FITTR, a community-first, all-in-one global fitness app, realized this soon after starting as a Facebook group in 2014.

Real transformation stories are written by those who aspire to be real changemakers. With a goal to make fitness accessible, practical, and science-backed for everyone, FITTR shared fitness tips and progress updates over a Facebook community which began to grow rapidly.

People weren’t just looking for workouts, they wanted sustainable health transformations. That’s when the FITTR app came in, bringing together coaching, tracking, and an active global community under one roof

– Jitendra Chouksey, Founder & CEO – FITTR

With sustainable healthcare at the core, the FITTR app was born, bringing together coaching, tracking, and an active global community under one roof. Over time, their vision expanded from fitness to preventive healthcare.

Today, FITTR doesn’t just help people track their workouts as a gym coach, dietitian, or personal cheerleader, but also their sleep, recovery, and overall wellness, with innovations like the Hart Smart Ring and Sense Pro Scale as part of their FITTR Lifecare platform.

The Challenge: Keeping The Core Strong With Payments

In the early days, FITTR’s payment setup had a few key gaps. Limited payment options, manual tracking, and delayed confirmations.

As growing from thousands to millions of users requires a blend of both a community-driven approach and a strong tech foundation, various factors like app reliability, speed, personalization at scale and user engagement.

Such growth, especially in today’s digital world, is driven by trust, something that’s built in the smallest moments, and FITTR believes that payments are one of them.

For FITTR, payments aren’t just transactions; they’re moments of reassurance. When someone invests in their health with us, the experience has to be seamless, secure, and transparent

– Jitendra Chouksey, Founder & CEO – FITTR

Scaling With A Trusted Payment Partner: A Muscle Memory

Confidence comes from strength. Just as fitness empowers an individual to feel more confidence, a reliable, friction-free payment process empowers the business to scale aggressively, knowing its foundation is solid.

But keeping such reliability in shape requires consistent effort, from maintaining uptime, high success rates to fraud prevention and more. And FITTR knows this too well.

That’s why they rely on PhonePe Payment Gateway for seamless checkouts so they can focus on scaling their businesses while delivering great customer experience. 

When a payment partner consistently delivers reliability, seamless tech, and proactive support, it allows us to focus on building the platform and user experience, knowing payments and critical operations are in safe hands

– Jitendra Chouksey, Founder & CEO – FITTR

Founder Formula

For FITTR, the formula for scaling is clear, and it begins with trust.

Focus on trust and consistency in the small things. At FITTR, we learned that seamless experiences, whether it’s payments, coaching, or community engagement; build confidence more than any marketing campaign. Nail the basics, and growth naturally follows

– Jitendra Chouksey, Founder & CEO – FITTR