PhonePe PG, RuPay, and JioHotstar Collaborate to Simplify Subscription Payments with UPI AutoPay

Mumbai, October 8th, 2025: At the Global Fintech Fest (GFF) 2025, PhonePe Payment Gateway (PhonePe PG) announced the rollout of its Subscription IQ, anchored by UPI AutoPay on RuPay Credit Cards, in collaboration with JioHotstar. The move enables PhonePe PG to offer UPI AutoPay mandates powered by RuPay Credit Cards, creating a convenient way for customers to manage recurring payments.

Traditionally, UPI AutoPay mandates were linked directly to bank accounts, which meant payments could fail if the account balance was low on the debit date. By enabling UPI AutoPay on RuPay Credit Cards, customers now have the flexibility to route their subscription payments through a credit line, ensuring uninterrupted access to services like JioHotstar without worrying about failed renewals due to insufficient funds.

For merchants and businesses, this might translate into fewer payment failures, lower customer drop-offs, and a smoother subscription experience. The solution supports multiple recurring payment modes—from UPI AutoPay to eNACH and card-based recurring billing, giving merchants a single platform to manage all types of subscription payments efficiently.

Ankit Gaur, Head – Payment Gateway & Online Merchants, PhonePe, said:

“With this launch, our aim is to give users a simple and reliable way to manage recurring payments. They can set up AutoPay once, enjoy uninterrupted access to services, and cancel anytime as per their choice.  For merchants, this feature ensures higher payment reliability and smoother transactions. By bringing RuPay Credit Cards to UPI AutoPay, we are giving the ecosystem a solution that is simple for users, reliable for businesses, and built for scale.”

A JioHotstar spokesperson said, “At JioHotstar, our priority is to deliver a seamless entertainment experience to our subscribers. This partnership ensures our users enjoy uninterrupted access to their favorite shows and movies, and brings both convenience and reliability to subscription payments, making it easier than ever for customers to stay connected to the stories they love.”

This new capability will soon be available to more businesses through PhonePe PG’s Subscription Suite, paving the way for more reliable and customer-friendly recurring payments across India.

About PhonePe:

PhonePe Limited (Formerly PhonePe Private Limited) is a technology company that builds digital platforms for Payments, Digital Distribution Services, Financial Services and Marketplace Solutions. Headquartered in India, the PhonePe digital payments app was launched in 2016. As of March 31, 2025, PhonePe has over 61 Crore registered users and a digital payments acceptance network spread across over 4.4 Crore merchants.

PhonePe’s products and services include Consumer Payments (including Digital Distribution Services), Merchant Payments, Lending and Insurance Distribution services, and New Platforms, which comprises Share.Market (stock broking and mutual funds distribution platform), Pincode (omni-channel hyperlocal commerce platform connecting consumers with local offline stores), and Indus Appstore (Android-based mobile app marketplace).

For more details, contact: [email protected]