PhonePe Payment Gateway Enables Phenomenal Growth in Payment Success Rates for Dream11 during the IPL Season
Indians love cricket and millions of fans eagerly follow the Indian Premier League (IPL). With a vision to ‘Make Sports Better’, Dream11, the world’s largest fantasy sports platform aims to offer users ways to engage with the game beyond the viewing experience. Dream11 witnessed an increase in its user base and a surge in user activity during the IPL. With a focus on offering a world-class user experience, including a seamless payment experience, they partnered with PhonePe. The partnership enhanced the payment experience resulting in increased success rates for 1900+ transactions per second (TPS).
The problem statement
- Dream11’s core principle is to be user-first. With increased users joining the platform, especially during the IPL, it saw a ~50% increase in user concurrency compared to last year. The company needed to onboard a payment gateway that can handle its users with a high volume of concurrent transactions
- Trust is a key factor in the fantasy sports ecosystem and onboarding a payment gateway that can handle large-scale payments without compromising on performance while keeping user data safe was crucial to ensure continued trust.
Dream11’s long-standing association with PhonePe dates back to 2018 when the company partnered with the latter to offer payments solutions on its platform. This established trust played a crucial role in Dream11’s decision to collaborate with PhonePe once again for its payment gateway solution. PhonePe is already a market leader in UPI with over 50% market share by value. The company’s ability to handle high transaction volumes, the strong consumer trust in the platform, and its ability to offer the best-in-class payment experience for consumers and merchants alike made the PhonePe Payment Gateway the preferred choice for Dream11.
Proposed Solution & Benefits
Partnering with PhonePe Payment Gateway ensured reliability and 100% uptime for Dream11, resulting in industry-leading transaction success rates. The PhonePe Payment Gateway proactively detects downtimes and ensures stable transaction success rates with real-time health-tracking capability for payment instruments. This capability enables a seamless experience for users on the Dream11 platform. This partnership aligns with Dream11’s commitment to providing its 190 million+ users with a trustworthy and hassle-free payment experience, specifically during peak concurrency.
Results that speak volumes
Cricket is all about teamwork and building a strong foundation. The partnership between Dream11 and the PhonePe Payment Gateway is nothing short of two brands empowering fantasy sports fans to supercharge their app experience with the best of both worlds.
Talking about the true potential of PhonePe Payment Gateway, Vaibhav Kokal, Vice President — Revenue at Dream11 says, “As a user-first company, we are always looking for partners to enhance experiences for sports fans on the Dream11 app. With PhonePe, we have scaled our payments infrastructure to handle 1900+ transactions per second (TPS), which is a record for a single partner. High success rates are critical to providing seamless user experiences within limited windows on IPL match days. One of the most important factors in our collaborative success has been PhonePe’s ability to share real-time alerts and low failure rates. It has allowed us to ensure a great end-to-end user journey, even during peak concurrency. We believe PhonePe is a trusted partner in the payments space and are confident that our partnership will continue to be successful.”