Healthfab: Reimagining Women’s Hygiene for a Healthier India

India’s Real Growth Stories are born out of bold ideas and the drive to make a difference where it matters most. For Healthfab, the journey began not with a product, but with a problem. One that was rarely spoken about and even more rarely solved.

Every MSME is rooted in solving for their community. For us, the mission was simple- reimagine menstrual hygiene with dignity, comfort, and care.

Kiriti Acharjee, CEO- Healthfab

Launched by a team of engineers-turned-founders, Healthfab is best known for “GoPadFree”, India’s first reusable period underwear. What started as a bold idea has today become a game-changer in personal hygiene. With over 100 employees, a 10,000 sq. ft. factory in Bengaluru, and a strong vision, Healthfab is building for impact.

Healthfab’s philosophy is simple: Product first, always. Instead of spreading across multiple categories, they’ve chosen to go deep, continuously improving and innovating within a single category. From pricing the product at ₹1100 initially to bringing it down to ₹499 without compromising quality, the focus has always been on making reusable period underwear accessible to the masses.

We believe period underwear isn’t a luxury, it’s a necessity. Today, we serve 6–7 lakh women every year, with a bold goal of reaching 1–2 crore women across India in the next five years.

Kiriti Acharjee, CEO- Healthfab

Healthfab’s story isn’t one of aggressive marketing, it’s about building a product that speaks for itself. Their Shark Tank India appearance brought validation, but the deeper shift was cultural. 

We saw men talking about menstrual hygiene for the first time. Our story helped open up conversations that had been silenced for too long.

Kiriti Acharjee, CEO- Healthfab

Healthfab is doubling down on product innovation. From thinner, more daily-wear-friendly designs to exploring underserved hygiene categories within the same supply chain, their roadmap for the next 18–24 months is packed with possibilities. Their commitment: to build products that are affordable, aesthetic, and functional.

We’ve always aimed for seamless experiences, right from product to checkout. With PhonePe Payment Gateway, our customers know they’re transacting on a trusted platform. It has helped us reduce drop-offs and improve conversion significantly.

Kiriti Acharjee, CEO- Healthfab

From starting a quiet conversation to leading a category, Healthfab is redefining what product-first, purpose-led growth looks like. It’s not just a hygiene brand. It’s a movement, made in India, and designed for real impact.

This is India’s Real Growth Story