Launching ‘PhonePe Switch’ – Your shortcut to a world of apps
Switch reinforces PhonePe’s position as a ‘super app’ platform
National, September 19th, 2019: PhonePe, India’s leading digital payments company, today announced the launch of ‘PhonePe Switch’ (earlier called as ‘Apps’), a one-click entry point to a world of apps on its platform. ‘PhonePe Switch’ allows customers to seamlessly switch between PhonePe and their favourite food, grocery, shopping and travel apps from within the PhonePe app itself. Users can login to these apps without downloading them, with just a single tap. PhonePe Switch also helps partners showcase exclusive offers and discounts to our users seamlessly. A user just needs to click on any partner logo to see the best offers running at the time.
Every year, companies spend millions of dollars on app development, customer acquisition and battling high uninstall rates. PhonePe Switch enables merchant partners to integrate their existing PWAs (progressive web apps) or mobile-sites to the platform, and instantly reach out to over 60 million monthly active PhonePe app users.
“PhonePe Switch emphasises our efforts to build a partner app ecosystem which offers our users a very convenient way to access and engage with multiple apps. The Switch distribution platform has grown 400% in the last 6 months, enabling faster customer acquisition for our partners. While start-ups are able to acquire high-quality users at low costs, larger partners get help in specific areas like driving non-cash payments, growing their business in select geographies etc.” said Sameer Nigam, CEO, PhonePe.
PhonePe is focused on bringing more partners across categories, including travel, mobility, food, hyper-local, shopping and entertainment on the platform. Partners like Ola, redBus, Goibibo, Myntra, Delhi Metro, Grofers are already a part of ‘PhonePe Switch’ and PhonePe is seeing excellent user traction as a result of such partnerships.
Bengaluru-headquartered PhonePe is the fastest growing digital payments platform in India. With over 150 million users, the PhonePe app drives the highest number of merchant UPI transactions in India. Using PhonePe, users can send and receive money, recharge mobile, DTH, data cards, make utility payments and buy gold. PhonePe is accepted across 60 lakh merchant outlets nationally. For more details, please visit https://www.phonepe.com or download the PhonePe app.
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