North East Takes the Lead on Digitization: PhonePe Pulse Q1 2022 Data
- UPI has emerged as the most popular mode of payment in the NER region
- Assam recorded the highest Q-o-Q growth in transactions as compared to the rest of India
National, May 4th, 2022: PhonePe, India’s leading fintech platform, today released the digital payment trends for Q1 (January-March) 2022. As India’s go-to destination for accurate and comprehensive data, the latest PhonePe Pulse trends reveal interesting insights on digital payments in the country. The first quarter of the year saw a spike in P2P and P2M transactions, and strong growth in both payment volumes as well as the number of registered users, indicating a continued uptick in digital payments.
Here’s a deep-dive into some key highlights from PhonePe Pulse Q1 data:
North East Region (NER) has been a big driver of the growth in digital transactions in Q1 2022: According to a report by the Ministry of Electronics & Information Technology, UPI has now become the most popular mode of payment and 58% of the total 15 Lakh merchants in North East have been digitized. The PhonePe Pulse data throws light on the varied use case of these digital payments trends seen in the NER. For instance, PhonePe is accepted as a payment option across the toughest terrains of NER including far-flung towns such as the Changlang district in Arunachal Pradesh. Assam witnessed the fastest adoption with 2.5+ Lakh merchants in 2022 compared to just 10,000 merchants in 2020, followed by Tripura, Meghalaya, Arunachal Pradesh, Nagaland, Sikkim, and Mizoram. Along with the acquisition rate, the overall transactions have also seen a significant rise from 14.8 Lakh transactions in Q1 2018 to 7.5+ Cr transactions in Q1 this year.
Digitization of merchants is now Pan-India: Consistent efforts made by digital payment companies to educate, engage and empower merchants have led to the phenomenal growth of merchant networks across the country. This change has also been enabled by the interoperable QR codes riding on top of UPI, allowing merchants to accept payments from customers and pay suppliers with minimal resistance. Riding on this growth, PhonePe has digitized nearly 30 Million merchants, adding over 3 Million merchants in Q1 2022 alone.
PhonePe Pulse data indicates that geographically, Andaman and Nicobar Islands registered the highest jump in P2M transactions with a 29% Q-o-Q increase in this period. Also, sixteen states and union territories witnessed over 100% growth in merchants onboarded in 2021 vs 2020, bearing testimony to the increasing acceptance of digital payments across India. Merchants in Uttar Pradesh lead the adoption numbers as per PhonePe Pulse data, followed by Maharashtra, Karnataka, West Bengal, and Rajasthan, comprising 49% of the merchants in the PhonePe network.
Digital transactions join the five billion club: While the pandemic was an inflection point for the adoption of digital payments, PhonePe Pulse Q1 2022 data is a testimony to the growth momentum that has been sustained over the last 2 years. The UPI numbers released by NPCI in March 2022 show the overall transaction volume was over 5.4 Bn and PhonePe Pulse data indicates a surge in both P2P and P2M volumes. This growth momentum is expected to continue as the payments ecosystem targets the next 500 Million users with a focus on getting new users from Tier 3, 4, and beyond to the digital payments fold.
Talking about these trends, Karthik Raghupathy, Head of Strategy and Investor Relations at PhonePe, said, “As predicted in our Q4 report, we continued to see a surge in volumes in Q1 2022 across various use cases further cementing the fundamental shift in consumer behaviour towards contactless payments. We are also excited about PhonePe’s P2M transactions exceeding P2P transactions indicating that digital payments have truly penetrated the merchant ecosystem and gained ubiquitous acceptance across the country. This in turn is creating a virtuous loop of consumer demand fueling merchant acceptance and vice versa. We truly believe that PhonePe Pulse data will continue to enable deeper knowledge sharing in the ecosystem, and are looking forward to the future innovations that this data firehose will bring about.”
Launched in September 2021, PhonePe Pulse is India’s first interactive website with data, insights, and trends on digital payments in the country. The PhonePe Pulse website is a visual representation of more than 4000+ Cr transactions by consumers on an interactive map of India. As the industry leader, PhonePe’s data is representative of the country’s digital payment habits.
More details and some interesting fun facts are available on pulse.phonepe.com.
PhonePe was founded in December 2015, and has emerged as India’s largest payments app, enabling digital inclusion for consumers and merchants alike. With over 370 million registered users, one in four Indians are now on PhonePe. The company has also successfully digitised close to 30 million offline merchants spread across Tier 2,3,4 and beyond, covering 99% pin codes in the country. PhonePe forayed into financial services in 2017, providing users with a safe and convenient option to buy 24-karat gold, and has recently also launched silver on its platform. Since then, PhonePe has introduced several Mutual Funds and Insurance products like tax-saving funds, liquid funds, international travel insurance, life insurance, COVID-19 insurance amongst others. Using PhonePe, users can also send and receive money, recharge mobile, DTH, pay at stores and make all their utility payments.
For more details: [email protected]