Press Release

Press Release

PhonePe SmartSpeakers introduce a first-of-its-kind celebrity voice feature with Shri. Amitabh Bachchan

National, September 4th 2023: PhonePe, today announced the launch of a first-of-its-kind celebrity voice feature on its SmartSpeakers in collaboration with the iconic Indian actor, Shri. Amitabh Bachchan. This new feature will allow PhonePe SmartSpeakers across India to validate customer payments in Mr. Bachchan’s distinct voice. This industry-first celebrity voice feature is currently available in Hindi and English, with plans to roll this out for other languages in the future.

The PhonePe SmartSpeaker was launched a year ago, and since then, four million devices are being used by merchant partners across 19,000 postal codes (covering over 90% of the country). In what is a true testimony to their popularity, the SmartSpeakers validate 100 Cr (1000 Mn) transactions across the country. The addition of a celebrity voice, featuring Mr. Amitabh Bachchan, will enhance the payment experience for both merchants and customers, making it more interactive than ever before.

Speaking about this unique new feature, Vivek Lohcheb, Head of Offline Business at PhonePe said, “We are delighted to launch a unique celebrity voice feature for our SmartSpeaker for merchant partners across India. Mr. Bachchan’s voice has an instant and universal recall, and it resonates with millions of Indians across the country. Being a popular Indian app used by one in four Indians, we believe this collaboration will further elevate the popularity of the PhonePe SmartSpeaker for merchants and customers alike.”

Here’s a step-by-step guide on how merchants can enable this new feature from their PhonePe for Business app.

1) Open the PhonePe for Business App
2) Go to the SmartSpeaker section on the home screen
3) Under ‘My SmartSpeaker’, click on ‘SmartSpeaker Voice’
4) Choose Shri. Amitabh Bachchan’s voice in the preferred language
5) Click on ‘Confirm’ to activate the voice
6) Device gets rebooted with the updated language in Mr. Bachchan’s voice within a few hours

Some of the other features that make PhonePe SmartSpeakers stand out in the market include portability, a best-in-class battery, great audio clarity even in the noisiest of environments, and the compact and versatile form factor which allows merchants to use it even in the most congested counter spaces. Earlier merchants using feature phones relied heavily on SMS, but now with the PhonePe SmartSpeakers, their payment validation experience has been significantly eased. PhonePe SmartSpeakers provide voice payment notifications in multiple Indian languages, with up to 4 days of battery life, dedicated data connectivity, a dedicated battery level LED indicator for ease of use, audio alerts for low battery levels, and a dedicated replay button for the last transaction. By offering such convenience to merchants, PhonePe is seeing the successful adoption of PhonePe’s SmartSpeakers in the market, thus enabling an increase in digital payments.

About PhonePe:
PhonePe was founded in December 2015 and has emerged as India’s largest payments app, enabling digital inclusion for consumers and merchants alike. With 48 crore (480 Million) registered users, one in four Indians are now on PhonePe. The company has also successfully digitized 3.6 crore (36 Million) offline merchants spread across Tier 2,3,4 and beyond, covering 99% of the postal codes across India. PhonePe is also the leader in Bharat Bill Pay System (BBPS), processing over 45% of the transactions on the BBPS platform. PhonePe forayed into financial services in 2017, providing users with safe and convenient investing options on its platform. Since then, the company has introduced several Mutual Funds and Insurance products that offer every Indian an equal opportunity to unlock the flow of money and access to services. PhonePe was recently recognized as the Most Trusted Brand for Digital Payments as per the Brand Trust Report 2023 by Trust Research Advisory (TRA).

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