PhonePe Wealth launches CRISP: An Advanced Mutual Fund Selection Tool

Bengaluru, 19th March, 2025: PhonePe Wealth today announced the launch of CRISP, a unique tool designed to help investors make more informed mutual fund investment decisions. The tool comes at a time when unique mutual fund investors in India have grown from 20 million  as on December 31, 2019 to 53 million as on December 31, 2024 (Source: AMFI), but choosing the right funds still remains a significant challenge for most investors.  

The CRISP (Consistency, Risk and Investment Style of the Portfolio) tool addresses this critical challenge by offering a holistic solution for investors to select appropriate funds beyond just looking at past returns. Retail investors, especially those investing via wealthtech platforms, have been largely relying on past point-to-point performance of funds to make their investment choices. This has often led to investors making wrong investment choices. CRISP simplifies investing decisions by converting performance, risk and portfolio data of mutual funds into actionable insights. 

“The mutual fund industry is experiencing significant growth due to industry’s investor awareness initiatives and democratization of mutual fund investing by wealthtech platforms. At PhonePe Wealth, our focus is on supporting investors on our platform through innovative tools like CRISP. We are committed to developing research and technology-driven solutions that help investors embrace core investing principles and prudently navigate their wealth creation journey,” said Nilesh D Naik, Head of Investment Products, Share.Market (PhonePe Wealth).

The CRISP framework assesses funds based on the following parameters: 

• Consistency in Performance: CRISP assesses a fund’s performance consistency relative to its peer group based on rolling returns over a five-year period, assigning a score of “High,” “Medium,” or “Low.” This approach helps investors identify funds that have consistently outperformed, rather than those with sporadic or unpredictable performance.
• Relative Risk vs. Peers: The tool demarcates risk for the fund compared to peers and categorizes it as “Within acceptable range” or “Too High”. This enables investors to spot risk outliers and avoid investing in funds that take extreme risks.
• Investment Style or Factor Analysis: CRISP analyses a fund’s style exposure across factors like Value, Quality, and Momentum, over a five-year period, providing insights into the fund’s management style. This is presented in an easy-to-understand investment style classification of “High”, “Medium” and “Low” across the three factors. This becomes an extremely important input for investors while constructing their mutual fund portfolios, to ensure desired level of exposure across different styles or factors and to achieve diversification.

The tool is currently available on the PhonePe platform and will soon be integrated into their stock broking platform, Share.Market. This is in line with Share.Market’s mission to provide access to research and intelligence to its investors and trader community. 

About PhonePe Wealth Broking: 

PhonePe Wealth Broking Private Limited, incorporated in April 2021 is a subsidiary of PhonePe Private Limited and is registered with NSE and BSE as a Stock Broker, with CDSL as a Depository Participant with SEBI as a Research Analyst and with AMFI as a Mutual Fund distributor. Launched in August 2023, Share.Market, a brand of PhonePe Wealth Broking and affiliates, is a wealth and investment platform (app & website), catering to investors and traders of all expertise levels. The platform offers a wide range of investment products, including Stocks, Mutual Funds, WealthBaskets, and more.

For more details, contact: [email protected]

“Investments in securities market are subject to market risks. Read all the related documents carefully before investing.” All investors are advised to conduct their own independent research into investment strategies before making an investment decision.

Disclaimer: PhonePeWealth Broking Private Limited is a member of NSE & BSE with SEBI Regn. No.: INZ000302639, Registered Office Address: Office – 2, Floor 3, Wing A, Block A, Salarpuria Softzone, Bellandur Village, Varthur Hobli, Outer Ring Road, Bangalore South, Bangalore , Karnataka – 560103, Depository Participant of CDSL Depository with SEBI Regn. No.: IN-DP-696-2022, Research Analyst– INH000013387 and ARN- 187821. Member id : BSE – 6756 NSE 90226. CIN U65990KA2021PTC146954 “Registration granted by SEBI, and certification from NISM in no way guarantee performance of the intermediary or provide any assurance of returns to investors.”