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PhonePe’s #100CroresPledge challenge goes viral

  • Launched a donation drive urging 10 Crore Indians to contribute to the PMCARES Fund by April 30th.
  • PhonePe to contribute INR 10 for every user who donates from its platform

Bengaluru, March 29, 2020: As Indians get used to a home lockdown to combat COVID-19, PhonePe has launched a #100CrorePledge, urging 10 Crore Indian citizens to donate to the PMCARES Fund to show their solidarity in fighting the menace of COVID-19. PhonePe has pledged to contribute Rs 10/- for every Indian who donates even Rs 1/- to the PMCARES Fund via the PhonePe App using UPI by April 30th, 2020. In total, PhonePe has pledged to contribute a maximum of up to Rs 100 Crores.

Speaking about this initiative, Sameer Nigam, Founder & CEO, PhonePe said, “The #100CrorePledge is an attempt to lift the mood of the country in this period of crisis. We are asking every Indian to unite together and donate, even if it’s just INR 1, to the PMCARES Fund. Our mission is to get 10 Crore people to donate to this cause and create a World Record for the highest ever number of donors for a cause in history.”  

To make a donation, users can visit the PhonePe app and follow three simple steps – 

  1. Open the PhonePe app and “Click to Donate” banner 
  2. Follow the instructions on the page and make the desired contribution. 

The minimum amount of contribution is just INR 1. All donations can be made only through the UPI payment method, and funds will be directly transferred from the donor’s bank account to the PMCARES Fund’s bank account. These donations are eligible for 100% tax exemption under 80G. In challenging times like these, no contribution is too small and every single rupee counts. We encourage everyone to donate to support us in making history. #DonateKaroNaIndia.  

About PhonePe:
Bengaluru-headquartered PhonePe is India’s leading digital payments platform with over 200 million registered users. Using PhonePe, users can send and receive money, recharge mobile, DTH, data cards, pay at stores, make utility payments, buy gold and make investments. PhonePe is accepted at over 10 million merchant outlets across 400 cities nationally. PhonePe also launched its own Switch platform in 2018, and today its customers can place orders on over 100 apps including Ola, Myntra, IRCTC, Goibibo, redBus, Oyo, and Treebo, etc. directly from within the PhonePe mobile app. For more details, please visit https://www.phonepe.com or download the PhonePe app.

For more details: [email protected]