PhonePe’s Pincode Empowers Offline Retailers, Digitalises Over 1,000 Offline Stores

Bengaluru, July 16, 2025: PhonePe’s hyperlocal quick commerce platform, Pincode, has digitally empowered over 1,000 local offline stores across Bengaluru, Pune, Delhi NCR, Hyderabad, Mumbai, and Varanasi. By combining technology, operational expertise, and reliable logistics, Pincode enables offline retailers to compete effectively and accelerate growth in India’s rapidly digitalising retail market, without losing their local identity.

Pincode works closely with offline retailers to tackle critical problems, including limited reach, delivery inefficiencies, and pricing pressures. Through data-backed insights, Pincode helps retailers optimise their product selection based on real customer demand, ensuring higher relevance, faster movement, and better margins. This approach enables local stores to not only build an online presence but also strengthen their core offline operations, driving sustainable growth and empowering them to compete effectively against large online players.

“Pincode isn’t just digitalising stores—we’re building future-ready businesses,” said Vivek Lohcheb, CEO of Pincode. “Our mission is to be a growth partner for every offline seller. We go beyond just listing stores online; we provide a complete ecosystem for success. To deliver on this promise, we developed our Smart Store Program, which equips our offline retail partners with the technology, operational know-how, customer access, and logistics that they need to flourish. We are empowering offline retailers to bring the entire local market to their customers’ doorsteps, matching the speed and selection they expect, while preserving the invaluable trust these stores have built over decades.”

Pincode’s Smart Store Program offers offline retailers:

• Intelligent stock management tools, including ERP and POS integrations.
• Operational support to optimize store layout , and efficient order processing.
• Dedicated delivery infrastructure ensuring over 99% order reliability.
• Marketing and demand generation support to grow both online and offline sales. 
• AI-powered cataloguing for quick and simplified digitisation of product listings.

Here’s what some of our merchant partners say on their digitalisation journey with Pincode.

“After joining Pincode, 75% of my business now comes through online orders. Deliveries are on time, customers are happy, and the next-day settlements make cash flow easier to manage. It’s been a game-changer for my store.”

— Sher Khan, Owner, Green Garden Shop, Greater Noida

“Coming from a small village, I had no experience with online platforms, but Pincode made everything simple. Since joining, my weekday sales have gone up by 30–35%, and weekend sales by over 50%. The onboarding was smooth, the support was constant, and the results speak for themselves.” 

 — Mahi Mehwada, Owner, Balaji Mart, Pune.

“As a business built on customer trust, moving online needed to be seamless—and Pincode made that possible. The platform’s fast delivery system and local order routing have helped us serve more pet parents, faster. Since onboarding, our customer base has grown significantly and online orders now contribute a major share of our monthly sales.”

— Manjunath, Manager, Oh My Dawg, Bengaluru

Pincode invites Bengaluru’s offline retailers—across all categories like Grocery, Stationery, Meat & Fish, Pharma, Pet Food & Supplies, and more to join its growing network. By partnering with Pincode, retailers gain access to digital storefronts, smart inventory solutions, and dependable last-mile delivery, helping them expand their customer base and thrive in India’s rapidly evolving digital commerce landscape. Interested store owners can write to  [email protected] to join the Pincode network.

About the PINCODE App

The PINCODE app, hyperlocal quick commerce platform by PhonePe, offers a revolutionary new approach to quick commerce. The PINCODE app places speed, reliability and selection for consumers at the forefront with local sellers as the key element of the digital commerce growth story. With the PINCODE app, every Indian shopkeeper, regardless of their location, is digitally empowered to tap into the vast potential of quick commerce, creating unprecedented opportunities for growth, while driving innovation at scale.

For more details contact: [email protected]