PhonePe’s unveils new brand campaign showcasing the ease of buying insurance
“Tension chhodo, Insurance lo” demonstrates the ease with which customers breeze through life’s unforeseen situations with insurance
National, October 28th, 2021: PhonePe, India’s leading digital payments company, announced its latest brand campaign “Tension chhodo, Insurance lo”, aiming to make customers aware of how insurance can make life easy by staying prepared for unforeseen circumstances. The campaign highlights how the insurance buying process on PhonePe is instant, paperless and mobile-first – making it easily accessible to all users.
The light-hearted campaign encompassing 12+ films will run on Television, YouTube, Hotstar and other prime channels. The 6-month long campaign, which kicked off during the ICC T20 Cricket World Cup, will educate customers on the availability of bike, car, life and health insurance plans on the PhonePe app. It will also showcase PhonePe’s insurance expertise, scale, size and trust that customers have on the platform.
PhonePe has over 325 million registered users who trust the platform and rely on the app to make money transfers, recharges, pay bills, and invest. Now, they can also insure themselves with the best plans offered by trusted insurers who have partnered with PhonePe. Users who are not fully aware, or do not have sufficient information about insurance, can seek help from PhonePe to make better and smarter choices and reduce the financial risk associated with unforeseen events.
Commenting on the launch, Gunjan Ghai, VP & Head of Insurance, PhonePe said, “We launched Insurance a few months back and the response we received from our customers informed us of the need to take a more prominent role in the insurance distribution space. Towards this, we launched our insurance broking business for the benefit of our 300+ million user base. Our users place immense trust in PhonePe as a brand. We are, thus, in a much better place to reach our customers and offer the right insurance at the right price. With that objective in mind, we have launched a large multi-media integrated campaign to drive awareness and build consideration for PhonePe’s insurance offering over a period of 6 months.”
To buy insurance, simply open the PhonePe app and visit the insurance section to view the different insurance products. You can click on any of the insurance products and follow the steps to choose the right plan that offers the preferred coverage at a reasonable price.
PhonePe is India’s leading digital payments platform with over 325 million registered users. Using PhonePe, users can send and receive money, recharge mobile, DTH, data cards, pay at stores, make utility payments, buy gold and make investments. PhonePe forayed into financial services in 2017 with the launch of Gold providing users with a safe and convenient option to buy 24-karat gold securely on its platform. PhonePe has since launched several Mutual Funds and Insurance products like tax-saving funds, liquid funds, international travel insurance, life insurance, and insurance for the COVID-19 pandemic among others. PhonePe is also accepted at 22+ million merchant outlets across India.
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