On the ground stories about PhonePe’s customers and merchant partners
All that glitters is Gold161% jump in digital gold sales
during the 2021 festive season on the auspicious occasion of Dhanteras!
We know how to unwind!Over 37% of all transactions post 6pm
are from offline food & beverage stores
Health on our fingertips!143% increase in online transactions
for medicines & wellness in 2021 during lockdown 2.0 as compared to the previous quarter!
Mizoram for the win!Rs. 3,080 spent on an avg
by a Mizoram resident on PhonePe in Q3 2021 - the highest ATV in the country!
Insurance goes big!With an 80% growth
two-wheeler insurance turned out to be the most popular PhonePe insurance category in Q3 2021
Tri-City tales!With a 50% spurt,
Chandigarh grew its transactions more than any other city in Q3 2021
Off the charts growth!A jump of 142% in transactions
seen in Alappuzha district in Q3 2021, year on year. With one of the lowest altitudes in India, digital payments seem to be soaring way above the ground here.
Long rides, made easy!Almost 70% of FASTag recharges
in Q3 were accounted for by Tier 3 cities in the country. Looks like they hit the roads the fastest, once lockdown restrictions were lifted!
Scaling new heights!61% year-on year increase
Nanda Devi (in Chamoli District), witnessed a 61% year-on year increase in transactions in Q3 2021. Despite being at the highest altitude in India, it seems there’s no going off the grid here.
Shagun for good luck!Over 30% users
believe in shagun - they tend to add Re.1 to the amount they send to their contacts!
The digital red note₹1000
Is the most common amount transfered to a contact
Payment hour after work hours!Almost 10%
of the daily transactions happen between 7-8 PM. We have a committed workforce - chores and payments only after work!
Small towns save big₹30,000
is the average Mutual Funds investment of Patiala users, which is 2.5x of Mumbai!
The unusual suspectsThe top 5 cities
leading in offline merchant transactions are Bengaluru, Nashik, Aurangabad, Visakhapatnam & Rangareddy District!
Going where the road takes him75 petrol pumps
A PhonePe user transacted at a whopping 75 petrol pumps, across 13 states in 2020!
Ever essential groceries!350+ payments
A grocery store in Ahmedabad, accepted 10,000+ digital payments in May '21 - over 350 payments a day!
Telangana goes digital44% penetration
44% of Telangana's population uses digital payments - the highest in any state!